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Behavior, algorithms, consumer relevance and the advertiser
Can a single algorithm deliver relevance… across seasons, different web properties, between global cultures and among differing offering categories? Personally, I have troubles trying to predict...
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Consumer-centricity starts at home
To effectively position a business as centered around a target audience the whole organization needs to deliver a resounding brand message that is consistent with the strategy intent. Leadership style...
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Data is the new “Black”
I had the distinct priveledge of participating in the hosting of a truly engaging event in New York this week. The objective was to provide professional value to attendees through the delivery of...
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Reaching consumers has become more difficult…
The challenge has increased exponentially. There are more channels, more screens and more data than ever and the rate of change is increasing. Adoption driven by accessibility and affordability,...
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C to B Marketing
Pondering the thought this morning, I thought it a clever way to describe concepts marketers are struggling with today: consumer empowerment / consumers are in control, the need to listen to the voice...
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Life, liberty and our belief in advertising
Headline – advertisements regarding restaurants, soft drinks, apparel or electronics are about 5 times more believable to consumers than political advertisements. Hmmm, watch out for the November...
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Adjacent silos, or 360 degree view of a customer?
Silos… good for grain, bad for customer experience, bad for marketing optimization. Technology spurs innovation and options but over the last decade and a half has also created silos – technologically,...
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Do you have a #digitalmarketing #strategy” or a marketing strategy for the...
I’ll admit it… I’m in my 15th year of digital marketing, wrapped inside a 28 year career of marketing. While this can make me sound like an old fart, I realized quite a while ago that I no longer think...
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Survey – Is Facebook the next Apple or the next MySpace?
In a blog entry last March, Is Social Media a Consumer Haven or Marketing Channel?, I discussed the disconnect in value exchange between social properties and their consumers. I went so far as to...
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#CustomerCentricity – is your customer view 360 degrees, or 208, or 151?
Quick thought… how frequently do you hear people talk about a 360 degree view of the customer? How frequently are the same people referring to a core marketing database that is exclusively offline OR...
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